Hi, I’m Joanna

If you’re anything like me, you know that there’s something wrong with most events and experiences out there. It can be hard to figure out whether you’re engaging your audience enough, or just spending money for people to take selfies. That’s totally normal - especially in today’s marketing landscape.

I’ve done the hard work of compiling experience and research to help you navigate in-person audience engagement the right way. I created the Everyday Experiential™ brand to help you navigate how to create events and experiences with staying power. Applying the lessons I share to your next event can help you turn your audience into a tribe.

I have a bachelor’s degree in advertising and have spent the last four years working with some of the world’s largest brands to create experiential marketing events. Largely self-taught, I started by volunteering and bootstrapped my way up the ladder, having worked with a client roster that includes Google, Absolut, Netflix, and New Balance. 

I’m also an introvert and people watcher by nature, and have dedicated the bulk of the last 15 years to understanding the ins and outs of experiences from theater to marketing to music and beyond. Equal parts experience navigator, master list maker, and seasoned event professional, I’ve got a keen eye for mapping out the influential elements behind the experiences I love to attend and create. I live by my personal tagline “Create experiences. Inspire Change. Help people grow.”, and Everyday Experiential™ is a labor of love whose mission is to do just that.