Hi, I’m Joanna

Are you tired of events that feel flat, or marketing efforts that just lead to a handful of fleeting likes? Many brands and individuals struggle to create genuinely engaging experiences, often pouring money into tactics that don't truly connect with their audience. I know that frustration firsthand, because I believe every interaction can be an opportunity for something more.

That's where Everyday Experiential comes in.

My unique approach is forged from four years designing experiential marketing campaigns for global powerhouses like Google, Netflix, Absolut, and New Balance. I've been behind the scenes, observing the intricate strategies these giants use to create buzz, build loyalty, and turn passive attendees into passionate advocates.

Here’s the powerful distinction: I translate those sophisticated, high-budget corporate tactics into actionable, small-scale magic for you. Whether you're a small business launching a new product, a team hosting a crucial workshop, or simply an individual planning a memorable gathering, I provide the frameworks, processes, and insights to craft truly unforgettable moments.

As an introvert and a natural people-watcher, I've spent the past 15 years obsessively deconstructing the elements that make an experience truly resonate—from the rhythm of a live music performance to the subtle cues in a theatrical production. This keen eye for detail, combined with my professional expertise, allows me to map out the influential elements that turn a simple event into an immersive journey.

My mission with Everyday Experiential is simple: to empower you to create experiences that don't just happen, but that inspire change and help people grow.

Ready to transform your next event into an unforgettable experience?

*Interested in consulting or other corporate services / solutions? Check out my personal portfolio HERE.