
The Experience Lab
Engineering Memorable Experiences from Everyday Elements in Life

The DIY Dilemma: When to Invest the Effort
The hidden cost of making event souvenirs and decor yourself can creep up quickly. In this blog, I’m going to guide you through some checkpoints to help you determine whether or not to take on the task of doing your event trinkets by hand.

Unlock Your Event’s Potential: The Power of a Strategic Floor Plan
Whether you're planning a bustling trade show or an intimate dinner, these basic principles for creating a floor plan remain key.

Interior Impact: Setting the Mood with Your Event Decor
Functionality is arguably more important to event decor than other bells & whistles. If your venue is immaculately styled and none of the decor serves a function, guests can end up frustrated by lack of places to rest, socialize, be inspired, etc.

Illuminate Your Event: The Powerful Impact of Lighting
Want to elevate your event from ordinary to unforgettable? The secret might be in the lighting! In this blog, I dive into the powerful impact of light design on atmosphere and guest experience.

From Shelf to Spotlight: The Revival of Everyday Experiential
Five years after creating Everyday Experiential, Founder Joanna Ventour talks about breathing new life into her passion project.