“Believing in magic has taken me somewhere new, and landed me here as the founder of this little brand…”

Brand sentiment is a difficult thing to measure in events, which is why it’s easy to think “more is more”. Trust us - that isn’t always the case.

Instead of serving you with the traditional push for sales or holiday gift roundup, we thought there’d be no better way to end 2020 than to share our top 10 reasons why the magic of the holiday season is important